Do I need landing pages?

If you’re looking to increase conversion rates, then you need landing pages. Landing pages are designed specifically for a particular campaign or offer and they help generate more leads because visitors can easily find what they’re looking for on the page.

They not only help you drive more traffic but also make it easier to track the success of a certain campaign so you can optimize your marketing spends and improve lead generation over time.

1. What is a landing page?

A landing page is a web page that appears on your website, but it’s designed specifically to get visitors to complete an action.

Landing pages are often used for promotional purposes, such as getting your visitors to sign up for a newsletter or download an ebook. Businesses use landing pages to promote anything from product launches and discounts to newsletters and white papers. It all depends on the goal of the page and how you want visitors to interact with it.

In many cases, landing pages are used when you are promoting a particular product or service and want to direct your customers to various information about that product or service.

It might be a guide explaining how to use a product, or even just an image of the product.  It is that one page that you want them to see and nothing else!

2. Why do I need one?

Landing pages are vital for increasing conversion rates and getting more leads because they provide a highly focused page where visitors can easily find exactly what they’re looking for.

Often, visitors arrive on your website looking for something specific.  For example, they might be interested in a new product that you are advertising and want to find out more information about it.

If they have arrived at your website via an ad, then that is the page they should see.  You don’t want them to see anything else!

If you have multiple landing pages, then you can target specific groups of people with different offers.  By offering different products, you can easily find the one that is most likely to be of interest to your visitor.  That’s why when it comes to landing pages and conversions – it pays off to have more than one page!

You may have a page with your recent blog posts and social media links, another for submitting an online form, and then a landing page specifically for a campaign.  This way you can maximize the exposure of that one product or service.

In addition, you can customize the landing page to match your brand and overall website. For example, if you have a design company that’s creating a new logo for someone, then your landing page might show off some of your previous work or even just the process that you use when designing a logo.

3. How to create one

There are several different tools that you can use to create a landing page.

It all depends on what you want the end result to be like. You can have a landing page that’s simple with little design and text, or you can create an elaborate one using a tool like Adobe Illustrator. There is no right or wrong way, but knowing what will work best for your campaign is essential.  A page with pictures, video, and perhaps even Flash animation will grab a visitor’s attention more than just plain text.  Video can be especially effective because it helps engage the customer as well as give them some information.

Your landing page should be easy to navigate so that visitors know exactly where they are going. You don’t want to have too many options on the page. You want them to see a product and/or service that they are interested in purchasing, but if you add too many choices then your conversion rates will suffer because visitors don’t have a reason to purchase.

Also, keep it simple! Don’t overdo the design or text because this can actually distract from what you want visitors to see (the product). With that said, you also don’t want a page where nothing is exciting or catches their attention.  In other words, the landing page needs to be attractive so that they do something more than just leave your website!

If you are trying to get more people to sign up for your email newsletter, then you might want to include a box on the landing page where visitors can submit their email addresses.

If this is the case, then make sure that it’s obvious and easy to find (perhaps by using contrasting colors). You don’t want them to have to hunt for it!

4. Benefits of having a landing page

If you don’t have a landing page, then you aren’t giving your visitors or customers what they want. They might be interested in something that you offer and don’t even know it exists!

Here are the benefits of having a landing page:

–         Increase sales numbers (each campaign can have its own landing page)

–         Create brand recognition for your company, products, and/or services

–         Get more leads from customers interested in making a purchase

–         Mobile-friendly design

–         Easy to create with different tools online

–         They are relatively affordable

There are many other benefits, but these are the main ones!  The best part is that you have ultimate control over what content is going to be displayed on your landing page. You can put the latest blog posts, featured products, or even a video explaining more about your company and/or services.

Just keep in mind that you want customers or visitors to do something when they click on the page. Whether it’s downloading a PDF, submitting their email address to your newsletter list, or signing up for a free trial of your online service – make sure that they are motivated to interact with the landing page in some way.

5. Where should I place my landing page?

One of the most important things to consider is where you will put your landing page.  Will people be able to find it easily on your website?

If so, then your conversion rates should improve quite a bit. There are several places that you can put a landing page:

–               Main website

–         Landing page website (a separate site)

–         On a blog post or as a sidebar in a blog post (I will explain more about this option below)

You should at least make it easy to find on your main website. You can add it to the menu bar so that they don’t have to search for it.  You can also place links and/or ads in relevant places on the website such as the customer service page, About Us section, etc.

If you decide to create a landing page website then make sure that it’s mobile-friendly because most people are using their smartphone or tablet nowadays when they are surfing the internet.  It should also be easy to navigate and have a simple design so that it’s easy for customers to find what they are looking for.


In conclusion, marketing is all about targeting groups of people with specific offers so they will take action and convert into leads.  The need for landing pages is so important because you can tailor an offer to specific people. When you do this, visit o rs are more likely to take action and make a purchase!

You don’t have to use your main website for the ultimate goal of converting visitors into leads or customers; instead, spend some time learning about different ways to create a more effective landing page!