A landing page is a website that has content about one product or service. They’re often used as the first step in an online sales process. This article will cover how to use your own landing page and what you can do with it.
1. What is a landing page and why do you need one?
A landing page is a web page with content about one product or service. They’re often used as the first step in an online sales process. Creating your own unique landing pages provide you with a way to test out different designs and approaches without messing up your main website.
If you don’t have a lot of marketing experience, then you can use your landing page as a way to find out what works for you and what doesn’t. If something seems to be working well, then you can implement it on your main website.
2. Why should you create your own landing pages?
Creating a custom landing page allows you to keep control over how people are directed to your site, and it gives you the opportunity to introduce people to offers that aren’t on your main website.
Landing pages aren’t just for promoting products or services. You can use them for a variety of purposes, such as promoting your email marketing list or social media accounts.
3. What makes up a landing page?
A good landing page needs to include an effective headline, relevant images, and content that will keep people interested in what you’re offering. It should also have CTA’s – Calls To Action- that encourage someone to take the next step in your sales process.
Your page should have no more than two or three things on it. If you add too much, then your message will be lost and your visitors won’t know what to do. You need to help them decide if they want what you’re offering.
4. What can a landing page be used for?
You should have at least one landing page that’s designed specifically to promote your main offer, but you can also create other ones with specific purposes.
The most common uses are:
– Driving traffic from social media.
– Creating a strong first impression for potential customers who haven’t been to your site before. – Promoting special offers that aren’t on your main website.
– Promoting an email marketing list, webinar, or another offer to people who have already visited your blog or website.
– Creating a sales funnel for your online business.
– Promoting special offers when they’re first announced.
– Announcing a new product or service.
5. What can you do with a landing page?
A landing page is going to be used for one thing and one thing only, getting visitors to purchase your product or service.
That’s it, that’s all they’ll do. It doesn’t matter if it’s someone who is looking at your Facebook ad or someone who has visited your website, when they land on your page they will have one thing on their mind – how to get what you’re offering.
The purpose of a landing page is to direct people towards taking the next step in your sales process and that’s it. The goal of every single web visitor who lands on your page is to move them forward through your conversion funnel and get them to make a purchase or sign up for your email list. If you can’t help people move forward – i.e. they don’t buy, join your list, etc then something is wrong with your page and it needs work until you fix the issue.
6. What mistakes do most business owners make when using landing pages?
The most common mistake is ‘not knowing what they’re doing. If you don’t know what a landing page is, why you’d need one, or if you even need one – then how are people supposed to know that your page will help them? You have to tell people at the very beginning of your landing page what it is you’re offering and why they should buy it.
Don’t be afraid to share your opinion – in fact, the more you tell people how great what you’re offering is, the more likely they’ll be convinced by you!
Another common mistake is using a generic landing page that doesn’t speak to anyone. When people click on one of your ads or find your landing page through a search engine, they’ll know that you’re targeting an audience.
So if your landing page doesn’t match the profile of the group of people you’re trying to reach, you’re only going to turn them away.
7. How should you create a landing page?
There are a few different ways you can go about creating your own landing pages and each one has its pros and cons.
– Use ready-made templates from free website creation sites like Wix or Weebly.
They have lots of pre-made templates that will be perfect for most businesses but just remember, these are generic templates made for anyone who uses them so make sure yours is tweaked to match what it is that you sell and who your target audience is.
– Use a landing page builder like Unbounce that will allow you to create custom templates.
There are several reasons why I recommend this method, but the biggest reason is that this will allow you to create highly targeted pages that speak only to people interested in what it is you’re offering. This means more of your visitors will be convinced by your message and engage with your sales pitch. However, with all of these programs there’s a learning curve so don’t get frustrated if things don’t go perfectly at first!
8. Tips for better conversion rates on landing pages
Here are some tips for making sure that people who visit your website stay on it and buy from you:
– Use a strong headline that speaks to the problem your product or service is going to fix. Don’t be afraid to use words like ‘best’, ‘top’, ‘only’ etc in your headlines – it makes you look more trustworthy because you’re being specific and confident about what it is your product offers them.
– Your image should include people who look like what your target audience looks like so they can relate their friends and family (or themselves) to the photo. Choose an image that’s personal for them.
– Take care of the little things, make sure everything on your page matches the colors/designs of the rest of your site, not just on your landing page but throughout all areas of your website as well.
– Call to action button (CTA) wording is crucial – make it a verb, not just “click here”.
9. FAQs about using a landing page :
Q: How much does it cost to make a landing page?
That depends on what you want your landing page to do. If you’re trying to design a sales letter and offer visitors something right off the bat (like an eBook or video series), then it will cost more since you’ll need extra features like upsells, opt-in forms, etc. If all you want is a simple one-page site with text and graphics that just tells people about your product/service, then it can be as cheap as $5.00 if you use Wix or Weebly templates.
Q: Why would I need a landing page for my business?
When people are searching for a product/service like yours or find you through an ad, they’ll have questions before buying. And oftentimes, if your website doesn’t answer them, they’ll just go to a competitor who will. A landing page is the best way to present information in a structured and organized fashion so these potential customers can see you’re selling what they want without having to search around on your site for it.
Q: How do I create my own landing pages?
You can use ready-made templates from free website creation sites like Wix or Weebly. These are great starting points but make sure you check out their other template options too because there could be one that will fit what you want even better without costing any more. Or, you could look into a tool like Unbounce, which allows you to create your own landing pages and includes the ability to send traffic straight to them from paid ads using special links. This way, people who visit your website via AdWords or other marketing methods can still be directed straight to your sales page and won’t have time to get distracted by anything else on the site.
By now, you should have a good understanding of what landing pages are and how they can be used to attract more customers. If you’re still unsure about the best way to use your website for generating leads or tracking them down in order to increase conversions, take another look at this guide.
I hope that it has given you some insights into how remarkable landing pages work as well as why they might not be working so well for your business right now.