How to choose landing page builder software

There are many landing page builders out there, but which one should you choose? In this article, I will discuss the best features of some of them and why they’re worth your time.

When you find what’s right for your business, it’ll be easier to get started with building a landing page. The most important part of building a successful landing page is finding the right software. There are plenty of options out there that can help make things more efficient without any coding required!

Before getting into which ones are the best, it’s important to know what to look for when finding landing page software to fit your needs.

landing page

Here are some of the 9 important things you need to take into account when choosing a landing page builder software:

1. What can the software do?

If you’re looking for a tool that’ll help bring in more business, you might want to look at some of the ones that can be customized. This is an important aspect since you probably have a clear idea of what it is you want to accomplish with your landing page.

2. Is there support available?

Customers are bound to experience technical difficulties at some point or another, and when this happens, they might need customer service fast! Make sure that the software has access to professional support staff who can answer any questions about their product.

3. Pricing models

Some of them offer discounts if you pay annually while others require paying monthly fees as well as transaction fees on top of purchasing the software in the first place. You should also consider the cost of upgrading your package. In the end, it’s important to find software that fits your budget and is not overly expensive.

4. Ease of use

The best landing page builders out there have an easy-to-use drag and drop interface, which makes creating landing pages even more fun! You should also check if they have templates available for you to start with or if you need to build everything from scratch. This can make a huge difference when it comes down to planning everything in advance.

5. Does it sync well with other systems?

If the software has plugins or connectors available for popular email marketing platforms, CRMs, and apps like Google Analytics, this feature will make things easier down the road for management purposes and tracking results.

6. What is the hosting like?

You might not think about this when choosing a landing page builder, but you need to be aware of what you’ll need in terms of hosting. If the software can only work on a platform that has limited memory or bandwidth, then this will affect your site performance right from day one! Make sure that there are no limitations for your business and traffic needs before deciding which landing page builder software to choose.

7. How long does it take to create my first landing page?

This really depends on how fast you’re able to organize all your content, images, and other important elements into a space-saving design using drag and drop features or built-in templates. Usually, most of the software is going to make things easier for you, but the time it takes to create your first landing page will depend on how you work.

8. Does it have a mobile version?

You need to be aware of how the platform performs when it comes down to having a responsive website. In today’s world, most people are browsing on their phones, which makes being able to access your content and information easily essential!

9. Are there social sharing buttons for all major platforms?

When creating a new landing page, social sharing can help put your content in front of more people by improving the click-through rate! Make sure that the best landing page builders out there offer easy buttons that can help boost traffic right from day one.

10. Are there analytics features?

The landing page builder software should provide some type of analytics functionality so you can see how many people are clicking on your content and what elements work well together to increase conversion rates. This way, if something isn’t working properly, you’ll know straight away what changes to make.

11. Is there a free trial available?

It’s always important to be able to test-drive the best landing page builder of your choice before committing to anything, so make sure that there are no limitations when it comes down to trying out the software and creating content for free!

12. What kind of customer service do they provide?

You don’t want to spend money on something that doesn’t stand behind it’s product. The best landing page builder software should make you feel comfortable and supported with a refund policy or access to professionals who can help you when things go wrong.

13. Is it user-friendly?

The software should be easy to use and clean so you don’t have to dig through countless menus and submenus to find the functions that will help create a landing page. All of these things should be visible from the start so they can be used at any time without hassle!

14. What is the platform like?

You want to test drive what’s available before choosing, so make sure that the software provides some type of demo so you can see how it works in real-time. Knowing what’s available will help you narrow down your options!

15. How is customer service?

When choosing the best landing page builder, you’ll want to know whether or not the company responds quickly and efficiently to questions and concerns. You want to feel like they’re working with you on your project and not just trying to make a sale. Testimonials are also great ways for determining if customer service is helpful or not!

16. How affordable are their plans?

Don’t choose something because it’s the cheapest option out there, but because it offers what you need at a reasonable price. The top landing page builders will have different plans to take into account your specific business needs so you can choose an option that works for you!

17. Why should I choose it over others?

There’s a reason why companies put in the time, money, and effort into creating something new and unique, but that doesn’t mean that it’s always the best option for you. Make sure you compare everything from cost, features, and benefits to make the most informed decision possible!

Top 5 most popular landing page builders

1. Unbounce

Unbounce is a popular landing page builder that offers a lot of features to create eye-catching pages for your business. They have different plans depending on what type of help you need when creating content and the amount of conversion power you need with your landing pages. The site has detailed information about their plan types so you can easily compare what they have to offer and choose one that’s perfect for your business needs.

2. Leadpages

LeadPages is another popular landing page builder that relies on templates to help you build up a library of services and content so you can use them over again in other projects or keep them as backup files in the event something happens on your website. They have a lot of features that help you use the templates in various ways, such as options to start from scratch and merge them with other content.

3. Instapage

Instapage is another popular landing page builder that uses full-width images on every page which is great for conversion rates because it grabs users’ attention right away so you can get into what’s important quickly. The site has detailed product information about their pricing plans and services so you have all the necessary information at your fingertips.

4. Wishpond

Wishpond is one of the best landing page builders because they provide you with unlimited A/B tests in addition to great templates that help you create professional-looking websites easily. Their system is set up so that it can handle high volumes of traffic and connections without slowing down or becoming unreliable. Their pricing plans are straightforward and offer services for everyone from small businesses to corporations.

5. Clickfunnels

ClickFunnels is a good option for the best landing page builder because they offer everything you need to create high-converting landing pages, sales funnels, and even membership sites. They have detailed information about their features which is available at your fingertips so you can easily compare their services with others out there.

Steps in Choosing Landing Page Builder Software

Choosing the right kind of software is very vital in getting an effective web marketing strategy that helps you steadily grow your business online.

1. Determine what type of application or platform will best suit your needs. For instance, are you looking for a simple website builder program to create simple designed one-page brochure websites? Or do you want to build complex custom-coded dynamic websites premium with drag and drop features?

2. Determine what type of support you need for the software application or platform. Are you an experienced webmaster who already knows how to build a website from scratch, or do you just need some assistance with choosing a theme and putting it all together?

3. Consider the cost-effectiveness of the application or platform. Are you willing to pay a higher cost for more features and functions? Or do you want something that will be budget-friendly with standard or limited features?

4. Choose from top-rated, high-quality landing page software programs. There are plenty of options out there in the market but only a few have truly proven themselves effective.   Take the time to read reputable reviews and find out what people are saying about the different applications; this will help you get a good idea of what’s available and how they can benefit you.