So you’re thinking of creating a landing page for your business and don’t know where to start? Let this article be your guide. I’ll talk about what landing pages are, why they work, how to design them in the most effective way possible, and more!
The intent is to show readers that this blog post will help them resolve their issues or provide new knowledge.
You can use this article as a guide to developing effective landing pages.
Let’s jump right in!
What are Landing Pages?
If you’re familiar with the term, great! If not, hit pause on this article and learn all about what these are before moving forward. Trust me, it’ll change how you look at marketing forever.
For those of you who don’t know what landing pages are, they essentially help companies direct traffic to a page that is designed to convert and close as many sales as possible.
This can be done through any number of means such as deals, coupons, holiday marketing tools (like Black Friday), or even through lead generation.
Why are Landing Pages Effective?
To be honest, not all landing pages are effective. Take for example an insurance company that directs traffic to their site and asks them to fill out the information in order to obtain a quote. This would fall under generic marketing tools as it doesn’t take most elements into account and can actually deter visitors from converting to such ads.
A good landing page uses pop-ups, geolocation information, and multiple steps (like asking for more information) in order to figure out how much of an interest they have in what you’re selling. Some of the best landing pages on the web use heat mapping in order to understand where visitors are clicking or how they’re moving around the site.
Not all visits are good, even if you get a lot of them, so make sure that your landing page is tailored to each and every user who comes across it – meaning that you’ll need a different approach depending on whether someone just came from Google or Facebook advertising.
A great way to take advantage of such knowledge is through emotional triggers like telling stories about other companies who have benefited greatly from taking part in what you’re offering as well! People love stories, especially those that involve others succeeding at something. It helps them feel more comfortable with their purchase and gives them an excuse to enjoy the benefits without feeling guilty over spending money.
Elements of Effective Landing Pages
Keep in mind that effective landing pages need to have a certain amount of elements in order to be successful, and you should keep them in mind if you’re planning on creating your own as part of your marketing campaign. What I’m going to do is give you my thoughts on how important these are, but I’ll let you be the judge!
A good headline
The name of this game is “attention.” You have just one chance (and about 8-10 seconds) before someone either clicks away or reads more to find out more, so make it count! Your headline needs to grab attention and entice people into finding out more about what you’re offering. If the headline is weak, you’ll end up boring them or just pissing them off.
A good deal
Nothing will sell more than a good deal! Make it clear for everyone what you’re giving away so that they know if it’s something that they want to take advantage of before they even get there (through geolocation tracking and whatnot).
A strong call-to-action
Justifying your CTA (call-to-action) is another thing that makes visitors feel much more comfortable with clicking away from what is essentially a landing page. Basically, people want to see an obvious reason as to why they should commit to this offer/product/service.
An eye-grabbing headline
As I said before, this is the main goal of your landing page in its entirety! If you don’t have an eye-grabbing headline people will just move on, so make sure it’s clear and to the point for everyone who visits.
A strong CTA
Your CTA is essentially what compels visitors to take action and commit. It may be as easy as telling them exactly what they’ll get if they click through or it may be something more long-term like a coupon code that automatically gets applied (which can still work very well).
A simple form design
Forms are annoying. Just keep that in mind when designing one for your landing page! Designing one with too many fields could turn off visitors who would have otherwise taken the time to fill it out.
The last thing you want is for your landing page to be a pain in the ass for people who click through from your ad, so keep them wanting more by making it nice and simple! It’s better to have a shorter website with a good design than a longer one that just looks cluttered and boring!
A clear image of what they’re getting
If someone isn’t sure about what you’re offering them then they won’t take part in anything at all. You need to clearly display exactly what people will get if they decide to go ahead with your offer or give them an incentive like some kind of bonus that adds to their purchase.
A sense of urgency
If you’re doing anything to promote your landing page, you need to be adding a sense of urgency as well. In other words, let people know that if they don’t act now then they’ll miss out on what could have been something awesome for them. It’s all about being able to make people feel like “good things only come when you take action.”
Taking Action from Landing Pages
Now that we’ve talked about the kinds of elements that make an effective landing page, I will now provide some advice on how best to take advantage of everything mentioned above in order to get more sales with this process!
The most important thing you can do is display a clear reason why someone should commit NOW to your offer. This is a huge thing for people who are afraid of getting scammed or just don’t like dealing with landing pages because they’re so time-consuming to filter through.
If you can do this, then you have a much better chance of making it easy for them to commit right away and see what all the fuss is about!
Another useful tip that can be used if you have certain offers that are limited in quantity (for example an eBook promotion) would be to offer them a coupon code that automatically gets applied once they click through. Doing this will encourage more people to take action while also saving you time by not having to manually apply any codes yourself.
Just keep in mind that your goal should always be “conversion,” whether you’re looking to generate more sales, sign up for users to give your product a try, or anything else in between. You just need to keep the things mentioned above in mind and do whatever it takes to get people on board with your landing page!
It’s not as difficult of a process as you might think, so try and remember that there are plenty of other ways to effectively promote your business or offer besides simply having a nice landing page.
As long as you keep this in mind then I can assure you that your chances of generating interest with your landing pages will go way up!
Creating an effective landing page will serve as a great way to get more conversions and interest from potential customers.
Just keep in mind that the process is just like anything else – with practice you’ll learn what works and what doesn’t, which can help you create some killer landing pages of your own without any complications!