The competition in SEMrush is quite tough and it’s not hard to see why. In fact, it can be quite daunting since the competition in SEMrush is quite high. What this means is that your SEMrush competitors are using exactly the same strategies to get traffic to their site. If you want to outrank them then you must be using the same tactics too right? Not necessarily.
In this article, I’m going to show you 3 reasons why you need keyword research in SEMrush.
1. The Moz pro tool is outdated and doesn’t work. Moz is still the king of search engine optimization tools and is the most widely used online. There are many imitators out there but Moz pro is still the best. But it’s not all good for Moz. It’s currently suffering from some critical bugs and the performance in some aspects is questionable.
The other reason why you need to use a good keyword research tool is that you have to look for competitive keywords. You don’t want to use some obscure keywords like they’re an Easter egg. You would want to find high-demand long-tail keywords that are highly searched by large numbers of potential customers. This is why I recommend that you use a site audit feature in SEMrush for best results.
Once you’ve researched some of the less competitive keywords, you can then use KWERTY analysis tool in SEMrush to do a deep dive into the competition. By doing this, you’ll get to know the SEO platform that your competition uses. Also, you’ll learn their URL structure, their domain names, and even the variation in domain names they use. If you use the KWERTY analysis tool in SEMrush then you can do meta tags research too. These are all the core functions of a good SEO platform and if you take advantage of them, you won’t miss any great opportunities.
After some careful research, you should be able to build a complete list of Semrush competitors. Look at the websites of these companies and try to extract the main keywords that they are optimizing for. It’s quite easy to do this with the backlink analysis tool in SEMrush. Backlink analysis is important because it’ll tell you which of your competitors are getting quality backlinks. By monitoring the backlinks, you’ll know if you should focus more on them or start focusing on other less competitive keywords.
One of the coolest features of the backlink tool site explorer in SEMrush is its discovery of competitor backlinks. With the discovery tool in areas, you’ll be able to see the anchor text links that these competitors are using to optimize their sites. Sometimes the Ahrefs backlink reports will show thousands of links pointing to each of their pages. You can use the anchor text tool in this feature to look for common keywords that the competitors are targeting. You can then focus on these keywords, rather than trying to guess which ones they might be using due to the limited data that Ahrefs provides.
Another powerful tool in the arsenal of SEMrush power sellers is the Buzzsumo Engine Poll. Buzzsumo is a unique application that provides instant feedback on the progress of any SEO effort. If you’re working on improving your search engine rankings, then it’ll be worth your while to have a look at this amazing feature in SEMrush Pro. You can also have the chance to learn more about Buzzsumo from its developers, who provide all the necessary instructions for installation and use.
The bottom line is that the biggest competitors in SEMrush are really four small companies, namely: Backlink Elite, Go, Daddy, Open Site Pro, and Market Samurai. These four companies dominate the competition in terms of traffic, but they don’t have the same level of features available to their customers.
That’s why I suggest that you stay clear of these companies until they’ve either invested in some of the advanced tools that I mentioned above, or you see them as genuine contenders in the very competitive market that exists in the SEO world today. At that point, you can start making use of the advanced tools provided by SEMrush Pro, and then when they become obsolete, you can switch to one of the other two contenders, who will still have strong websites based on highly relevant keywords.