When you get ready to start your own business it is easy to fall into the trap of thinking that your business has to have the exact same characteristics as every other business. When you think of a small business in general you probably think of a building with employees, inventory, a sales floor, sales person, office supplies, customer service, advertising, etc. You probably don t think of all the other elements that are needed to run a successful small business. But your local small business may have a lot more to do with your customers than your office supplies. That is why there are the 7 Ps of marketing.
The first thing that comes to mind when you think of the 7 Ps of marketing is cost. But this one is true about many things in life. If you have to pay for advertising you are not likely to be as successful as you could be. But if you have enough inexpensive ways of reaching potential customers you can reach more potential customers without spending as much money as you would spend on advertising.
Physical Evidence is the next thing that we think of when we talk about the 7 Ps of marketing. There is a need for physical evidence of your goods and services. This includes things like packaging and labels, price tags, brochures, flyers, letterheads, business cards, etc. The physical evidence will also make it easier for your customers to know who to contact should they have any problems.
Having the right people on your team will also be essential to your success. It is important that your marketing mix contains the right people in the right position. If you have salespeople that are totally unqualified in everything that they are doing, your business will suffer. On the other hand, if your salespeople are totally qualified and experienced in everything they are doing, you will have a thriving business that is on its way to making you profits in a hurry.
Another way to look at this is to understand what the 7 Ps of marketing really are. These are: preparation, presentation, attitude, relationship, prospect, and price. When you use these seven Ps as part of your overall marketing strategy you will be much more successful than if you were to only focus on one of them.
One of the reasons why this is so important is because it leads into another important part of the marketing mix that many people tend to overlook. It is also known as social media. Social media can play a key role in your overall strategy by allowing you to build relationships with potential clients and customers that you would not normally be able to do. When a person sees how great your products and service are they will automatically recommend you to their friends. In turn, when a customer sees how great your company is they will tell a friend, who may end up becoming a customer.
This is a great way to position yourself for future success. If you position yourself as a valuable provider to your prospects then you will have much more chance of making a sale. The other thing that you want to keep in mind when thinking about the 7 Ps of marketing mix is that you need to be consistent in everything that you do. You must be promoting your services consistently in order to increase the perceived value of your products and services.
So, in summation, the 7 Ps of marketing are preparation, presentation, attitude, relationship, prospect, value, and consistency. If you follow this marketing mix correctly you will be in a great position to gain the success that you are looking for. Now, you might be saying that you are not ready for a direct marketing campaign yet, or you think that your business is still in the beginning stages. The truth is that direct marketing is only right for those businesses that are in their early stages. If you have been marketing your products and services for a long time but your business is still in the beginning stages, then direct marketing is not right for you, but if you are marketing your products and services to businesses that are in late stages then there really is no reason that you shouldn’t consider it.