What Are The Positive Impacts Of Artificial Intelligence In Copywriting (2021)


Artificial intelligence has come a long way in the past few years. With AI, copywriters have an advantage over their competition as they can use software to create professional content for them.

This is because AI is able to learn from your writing style and generate new content that fits your needs and voice. With this being said, it’s important to be aware of the pros and cons of using artificial intelligence so you know what you’re getting into before making any decisions about whether or not this technology will work for you.

Here are the 9 positive impacts Of Artificial Intelligence In Copywriting.

1. Time Savings

With AI, you can save a lot of time with your copywriting. The software uses technology to learn your style and create content that is similar to what it learns about how you write and speak. As a result, you’ll be able to spend more time on other important aspects of your business rather than focusing solely on content creation.

2. Cost Savings

Because AI can create content for you, it is able to perform well in a wide variety of formats including ad copy or email marketing campaign emails. This means that you won’t need to pay someone else to write this content for you and that will save you money. Plus, the quality of your writing will increase because the software doesn’t make mistakes like humans often do.

3. Creativity Boost

AI allows people who are more creative than writers to take advantage of its technology as well! If you’re not a great writer but have stellar ideas, AI can help generate content so that you can share those thoughts with your audience instead of just keeping them tucked away inside your own head where they stay hidden from others.

4. Quality Control

With AI, you can take advantage of unique ideas that will stand out from the crowd as well as check to make sure a piece of content is error-free and free of mistakes before it’s published or sent in an email marketing campaign. In addition, this technology checks for plagiarism so that ideas aren’t stolen from other people.

5. Generate Unique Ideas From Your Old Content

AI is able to leverage information that you already have published to create new content that has never been seen before. If you want your old content to be seen by more people but don’t have time to get creative with it, using AI will allow you to repurpose your older articles and get more reach than you would have otherwise.

6. Increase Productivity

If you’re a business owner that’s working on multiple projects at the same time, using AI will allow you to be more productive because the software does much of the heavy lifting for your brand and promotes content for your business instead of having to rely on human resources who may not be as up-to-date on your company’s latest news or content marketing strategies.

7. Increase Traffic To Your Website

AI can generate unique content based on what it learns about how you speak and write which means that this technology is able to attract those who share similar tastes with other customers in your niche which increases traffic to your website and exposure for your product or service. If someone searches Google for content marketing tips, it will be useful to have a piece of content that’s generated by AI because the user won’t be able to tell that there are any changes from the original text. Plus they’ll feel more connected to you or your product than if you hand-wrote something for them.

8. Increased Exposure For Your Brand

When you use artificial intelligence, people will pay more attention to you because the writing itself is unique and different than what typically appears online. Additionally, if your business is struggling online but has great products and services to offer, using this software will help get customers interested in what you do and increase exposure for your brand overall which means increased revenue potential over time as well!

9. Improved Quality Of Writing

AI isn’t able to completely replace a human’s ability to write but it can do a pretty good job if you have mediocre content, which means that your branded writing will always be world-class and presentable. Plus, there are no typos or errors in this type of content because the software doesn’t make mistakes like humans typically do.

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Examples of AI in Copywriting

As we move ever closer to General Artificial Intelligence many would argue that machines can do many things better than humans. This is particularly true when it comes to writing copy.

Here are some examples of AI in copywriting at work today:

1. Content Curation (Google News)

Content curation is a method of collecting information from across the web to create an article or ebook. Instead of spending hours researching then writing it yourself, you can use online tools such as BuzzSumo and Tailwind to find popular content on your topic.

You can then re-write this content in your own words for a fresh take, adding more quality links back to your website or blog when relevant! What used to take hours now takes just minutes!

2. Article Spinning / Rewrites (Spin Rewriter & WordAI)

Another way artificial intelligence is being used by businesses and entrepreneurs is with their own articles. No longer do you need to spend hours writing an article that reads like it was written by a robot.

Instead, use online tools such as Spin Rewriter and WordAI to rewrite your articles with ease. You can even add your own input or select from the hundreds of pre-written variations these tools provide!

3. Product Descriptions (Outbrain)

Artificial intelligence is now being used for product descriptions too! Outbrain runs a service that allows businesses to display promotional content on other high-traffic websites and blogs, known as promoted content.

With this mechanism in place, it’s up to the publishers of content to decide what type of information they will accept on their website. If you’ve ever seen a promotion for one of your products on another website even if they don’t offer that type of product you probably have Outbrain to thank for it!

Artificial intelligence is the future not only in copywriting but in many other businesses and industries as well. It has become so advanced that even humans struggle to tell their creations from those written by a person. If you’re curious about what AI can do for your business, give one of these tools a try! You may be surprised at how easy it makes life for an entrepreneur – and how far artificial intelligence will spread into our society.

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