What is a Video Sales Letter?

If you are wondering what a VSL (Video Sales Letter) is, then this is the right article for you. A video sales letter, or video sales pitch, is a video that marketers use to sell their product. It can be used for any number of purposes – from promoting a new book to announcing the launch of a new business venture.

A video sales letter typically features an introduction by the person making the presentation followed by an explanation about why people should buy what they are selling and finally concluding with how the viewer can take advantage of this opportunity.

What is a video sales letter? A video sales letter (VSL) is a video that acts as an advertisement, typically for a product or service. They are often seen on websites and YouTube channels. VSLs have been shown to be more persuasive than other video formats, such as infomercials and commercials.

Click here for the Best Video Sales Letter Software

Video sales letters are also called video advertisements, which can include both the video content itself, plus any pre-video promotional material used to promote the video’s message.

Videos are a powerful way to get your message across. A video sales letter is similar to the written version but in a much more persuasive and entertaining form! It walks you through information about the product or service while being constantly engaging with inspirational music playing in the background.

A video sales letter (VSL) relies on many of the same principles as its related document counterpart – namely persuasion by utilizing tantalizing soundtracks paired up with emotional content that will persuade viewers into clicking “buy”.

A video sales letter, or video sales pitch, is a video that marketers use to sell their product. It can be used for any number of purposes – from promoting a new book to announcing the launch of a new business venture.

A video sales letter typically features an introduction by the person making the presentation followed by an explanation about why people should buy what they are selling and finally concluding with how the viewer can take advantage of this opportunity.

How long should a Video Sales Letter be?

A video sales letter can be anywhere from 30 to 45 minutes. Some videos are shorter and some are longer in order to convey the level of detail needed for a product or service’s offer.

The length of the video sales letter video will depend on the product or service being offered, what level of detail is needed, and how much time you have. Some video sales letters are as long as 45 minutes while others last only 30 seconds.

Video sales letters are an effective video marketing strategy because they’re a persuasive video that educates and entertains. They also show more engagement than other video formats due to their lengthier information-based presentation style, which is usually coupled with high-quality production values for video content and music.

Make the video as long as it needs to be in order to be persuasive and engaging.

A video sales letter, or video sales pitch, is a video that marketers use to sell their product. It can be used for any number of purposes – from promoting a new book to announcing the launch of a new business venture.

Video Sales Letter Tips

A video sales letter video is a video that will sell your product or service to potential customers. It may be used in conjunction with other materials such as case studies, testimonials, and audio clips of satisfied clients talking about their experience with the company’s products or services many times for credibility purposes also.

Here are some tips:

  • The video is usually 30 to 45 minutes long and should be as persuasive and engaging as possible.
  • Although the video sales letter video may have text on it, many times they are more visually appealing with videos of people talking about their experience or pictures showing how a product performs in action.
  • A video that has music playing throughout the video may be more engaging.
  • The video sales letter video should always end with a call to action, such as telling viewers how they can take advantage of the offer or providing them with an email address so they can get in touch for any additional information.
  • A video sales video is similar to its related document counterpart – persuasion by utilizing tantalizing soundtracks paired up with emotional content that will persuade viewers into clicking “buy”.
  • The video sales letter video is usually 30 to 45 minutes long and should be as persuasive and engaging as possible.
  • A video that has music playing throughout the video may be more engaging.
  • The video sales letter video should always end with a call to action, such as telling viewers how they can take advantage of the offer or providing them with an email address so they can get in touch for any additional information.
  • A video sales video is similar to its related document counterpart – persuasion by utilizing tantalizing soundtracks paired up with emotional content that will persuade viewers into clicking “buy”.

How to Create a Video Sales Letter?

A video sales letter is the most effective way to sell your product or service. When done right, they’re a one-way street: You set up an offer for your prospective customer and then present them with compelling evidence that you can deliver on it.

You can use this structure as a guideline when writing your own video sales letter:

  1. Introduction
  2. Problem
  3. Solution (your product or service)
  4. Benefits of your offer and why people should buy now. This is where you give the customer a good reason to take action and fulfill their own needs, such as “I’ll show you how to get more done in less time” or “You can make more money and have a better life.”
  5. Call to action
  6. Conclusion

Include at least one compelling statistic that supports your offer, so the reader feels like they’re getting valuable information from you. Then finish off by giving them plenty of reasons why now is the best time to take action.

A successful video sales letter is a carefully crafted document that will lead the reader from being curious about your offer, through to their purchase decision and beyond. The best way to do this is by giving them compelling arguments for why they should buy now – so make sure you place these at the end of your video!

What is the Best VSL Software?

The Best Video Sales Letter software is EasyVSL.

Creating a powerful video sales letter in less than 60 seconds is now possible thanks to the innovative EasyVSL software.

With reviews and testimonials from leading entrepreneurs, you’ll be able to create high-converting videos that convert your website visitors into loyal customers without having any technical skills or previous experience with video production whatsoever!

What is EasyVSL?

The EasyVSL software by Mark Thompson and Matt Callen is a software that allows you to create video sales letters quickly on both Windows and MAC.

EasyVSL is the best option for creating stunning video sales letters because it can help you create a high-quality, professional-sounding letter in just minutes. This software eliminates all of your worries about technical skills or needing to invest hours into crafting a script and filming yourself on camera – EasyVSL does that work for you!

You will find plenty of video sales letter templates in this video sales letter creator.

How much does EasyVSL cost?

EasyVSL costs $97 for the first month then $9.99/month. If you choose the yearly plan, you will pay $197/year.

Do Video Sales Letters really perform better than text?

Video sales letters are more engaging because they allow you to have a personal connection with your audience. They also show that the seller is legit and trustworthy, which helps build trust during conversion.

It turns out video sales letters tend to perform better than “normal” sales letters because of how visual they can be visuals help educate potential customers on whatever product or service is being offered in ways text just cannot do alone.

Video sales letters are a great way to show your potential customers what you have on offer and how it can benefit them. You’re spoon-feeding the viewer with everything they need to know about why they should buy from you, line by line. It’s important that every part of your message is caught so if someone skims through then no information will be missed out which could lead to lost revenue opportunities in the future.

Click here for the Best Video Sales Letter Software