Link cloaking is the process of changing HTML elements such as Meta tags, page titles and even site maps so they render other links from original sites invisible, thereby masking their origin and location. This technique is used by many webmasters as a means of getting ahead in search engines and increasing page rankings. However, it can also be misused in a malicious manner, which can harm the ranking of the website and make it vulnerable to legal complaints. To avoid this, one should understand the various ways by which link cloaking works and how one can avoid these complications.
One of the main reasons why link cloaking has become popular is because of affiliate commissions. Many Internet marketers earn money through linking to other websites. For every click that these marketers get on their affiliate links, the host site receives a set amount of commission. The more affiliates, the higher the site’s ranking will be, and the more visitors the site will get.
For this reason, many affiliate marketers have started using shortened link and shortened url formats for their links so they appear more natural. When using them, they can shorten their URLs (Domain names) so they end up with exactly the same meaning as the original. In essence, they are not cloaking the rules at all, they are actually providing visitors and search engines with the same content. Another reason why link cloaking and link shortening are so popular is because search engines have difficulty determining the difference between a link that has been shortened and one that simply have no link at all. It is for this reason that Google restricts websites from using dishonest methods of attracting traffic to their websites.
Many people think that using deceptive link cloaking techniques is unethical, but the fact is this is perfectly legal. There are no laws against it. However, some affiliate marketers try to use methods that may be deemed unethical. This could include creating fake profiles on social networking sites and using cookie-cutter landing pages. Also, it may seem unethical to have a link button on your website, but there is nothing illegal about having a link button at all.
What does seem against the rules of affiliate marketing is using dishonest tactics to try to get more commission. For example, it is perfectly acceptable to tell a potential customer that you will give him or her 10% commission on the sale if he signs up for your mailing list. However, what is considered unethical is when an affiliate marketer uses these techniques to get more commissions. After all, the main goal of most marketers is to make money, not spend it. If this happens, there is something wrong and the affiliate marketer may find himself or herself in serious legal trouble.
So, what can you do if you think your link cloaking campaign isn’t right? Usually affiliate managers will look at the source code of the website and try to figure out how the shortening and cloaking got here. Many of the methods that were used years ago are still in use today, so it’s not as if you are off breaking any rules by using them. The most common methods are using software tools that do the shortening and cloaking automatically for you. But this doesn’t solve the real problem: the links still point to your competitors’ websites.
In order to stop your shortening and cloaking, you need to have a good plan in place. The first thing that you need to do is buy some new links for your site from other webmasters who are doing well with their online businesses. Then you should re-do the content of your site so that you link back to those new rules. Finally, you should test all three components of your site to make sure they all work. If your changes don’t work, then it’s time to make another purchase of new links.
Link cloaking may sound like a complicated process, but it really isn’t. The trick to getting good results is in knowing how to use a few simple tools and techniques that are often overlooked. Link cloaking can be an effective means of boosting your online traffic. If you need to raise your website’s visibility, you should consider shortening and cloaking your links. It’s easy to accomplish and can yield good results.