A landing page is a webpage that appears in response to clicking on an online advertisement. They are designed to encourage visitors to take the desired action, typically signing up for something or buying a product.
The pages will usually have two parts: one part contains information about the offer and another section where you can opt-in by providing your contact information. This way, marketers can use it as a lead generation tool and build their email list with interested prospects who may be later contacted for further sales opportunities or other marketing activities.
There are plenty of ways you could build your perfect landing page!
You might want to include testimonials from customers, social proof such as logos of companies they’ve worked with before, videos explaining how it works–the possibilities!
What should a landing page do?
One of the most important things a landing page should do is explain to your visitor what they will get if they sign up. It’s also important that you state how their life could benefit from it and give examples.
For example, if you have an offer for a course about how to make money online, then tell them how this course is going to help them.
For example, say it’s a ten-week course that will teach them how to make six figures online without quitting their job. Tell people about the benefits of having such a course and why they should take action now, especially if you’re offering an incentive for taking action!
They probably have their doubts and if they can be convinced to take action right away, then you’ve made things easier for them.
If your landing page does not offer any value to prospects or has nothing of interest to tell them, then it’s a dead page! No one will sign up or buy anything from it. Your visitors will move on without stopping.
The landing page must do whatever it takes to get prospects interested in taking action, whether that’s asking for their email address or getting their phone number. If you’re offering a free report, then include something in the signup form so they can download it immediately when they give you their details.
This way, your landing page will save them time and lower the friction. It will also encourage visitors who are already interested to sign up right away before they change their minds!
It’s essential that your landing page should have a clear call to action in order to get more conversions. The CTA is a button or link used for asking viewers to take action, whether signing up, making a purchase, or downloading a free report.
Your ideal CTA should be short and simple, easy to understand, and include any relevant text so visitors know what they’re getting into when they click it.
You want your visitors to take action, right? And you’re probably here because you need help on how to create the perfect landing page!
What is a landing page and why do we need it
The purpose of a landing page is to give as much relevant information about your offer in order to convert visitors into leads.
The people who already have (or are interested) in a product, service or topic usually don’t mind leaving their personal details for more related info when they find it interesting. If you can present them with valuable content that is relevant to their needs, a landing page can be an easy way to get a new audience!
All you need is to build your list of targeted prospects based on your product and sales funnel. Target people who have indicated an interest in something similar to what you’re offering or selling with social media ads or other traffic sources. Present them with further information about the topic and give them an easy way to opt-in.
What should be included in a landing page?
There are many ways you can create your landing page, but some things that you definitely need to include:
1) An attractive headline – Let people know about what’s in it for them if they sign up using a descriptive headline.
2) A short copy – You don’t want to pique people’s interest too much so you have to come up with a way of telling the story in just one or two sentences. Remember, you need to convince them that your offer will solve their problem and that they should sign up quickly!
3) An opt-in form – This is where you get people to leave their email addresses so you can continue the conversation with them.
4) Social proof – You should have at least one or two logos or pictures of other companies that are similar to yours. It can really help build trust and credibility for your landing page.
5) A clear CTA – Tell people what you want them to do at the end of your landing page. If they act now, they will get a discount or a free trial.
6) A good design – When implementing visual elements such as images, videos, and graphs in your landing page, always remember that it should be clear and consistent with your brand’s look and feel.
7) Test it – If your landing page doesn’t perform well for you, try to run A/B tests with different headlines or values of the form fields. There are tons of tools available online that you can use for this.
8) Use a good email service provider – Since you’ll be asking people for their email addresses, you need to make sure that you use a company that really respects its community of users. There are plenty of good providers out there with different plans and prices.
Now that you already have an idea of what your landing page should be, it’s time to talk about how you can actually build one. It’s not as hard as it seems! You just need to follow these simple steps:
1) Determine the goal of your landing page – The first thing you’ll want to do is figure out why you are creating a landing page. What result do you want to achieve from it?
2) Know your customer – Once you have this figured out, the next step is to know your customer. There’s no point in figuring out what they’ll be interested in if you don’t even know who these people really are!
3) Write a good headline – The most important element of your landing page is the headline. This should be able to describe what people will instantly get if they sign up for your offer.
4) Write a short description – You need to make sure that you are only giving them relevant information about your offer and nothing else. Long stories won’t help you in building trust with your customers.
5) Build a list – Once you’ve figured out who these people are, the most important thing is to build a list of relevant prospects so that you can present them with valuable content. You should make sure that it’s an exclusive list so that they’ll feel special even if there are many other companies offering similar services.
6) Meet your customer’s expectations – If you promise to give them discounts or free products in exchange for their email addresses, you need to make sure that you fulfill your part of the deal. Don’t mislead people and tell them something that is not true because this will get you nowhere in the long run even if it gives positive results at first.
7) Include a CTA – Tell people what you want them to do at the end of your landing page. If they act now, they will get a discount or a free trial.
8) Consider social proof – You can add more credibility to your landing page by including logos or pictures of other companies that are similar to yours. It will help build trust and credibility for your landing page.
9) Build a good design – When implementing visual elements such as images, videos, and graphs in your landing page, always remember that it should be clear and consistent with your brand’s look and feel.
10) Test it – Run A/B tests to improve the conversion rate of your landing page. There are tons of tools available online that you can use for this.
11) Use a good email service provider – Since you’ll be asking people for their email addresses, you need to make sure that you use a company that really respects its community of users. It’s always better to go with a provider who doesn’t give you a hard time when it comes to sending emails.
A successful landing page not only converts website visitors into leads but also captures the information of these individuals so that you can provide them with personalized offers or send product updates.
If your landing page has good content, is consistent with your brand image, and provides an easy way for potential customers to sign up for your offerings, you’ll see that it can be a very powerful tool indeed!
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The importance of testing your creation before launching it to the public
You need to make sure that everything is in its right place and working well before you launch it to the public. The last thing you want to do is to see people getting annoyed and leaving your site without buying anything.
If you want to learn more about building landing pages, read our new blog article on how network marketers can use this tool for their businesses. In the meantime, if you want to know how you can create a landing page for your own business, read the tips below.
So what should you do first?
Without any further ado, here are some things that you can do to make sure that it’s easy for people to find what they need when they visit your landing page.
In fact, you can just copy some of the things that have been previously written by other successful marketers!
1) Focus on the visitor – You must keep your customers in mind at all times and build something that will give them what they want to see. It’s not enough for you to just show off your products, you must also make sure that the landing page is easy to navigate and doesn’t have unnecessary elements that can distract visitors.
2) Include a CTA – What do you want your customers to do once they’ve gone through your landing page? Should they contact you for inquiries? Or should they just book an appointment? You need to give your visitors a clear CTA so they know what your intentions are.
3) Create landing pages – If you’re starting out with your own business, it’s best to ask for support from the people in your business community. You can just start by creating a simple template that will have all of the things that you need to get listed on Google and other search engines.
A successful landing page is able to convert website visitors into leads and capture the information of these individuals so that you can send them personalized offers or product updates.
If your landing page has good content, is consistent with your brand image, and provides an easy way for potential customers to sign up for your offerings, it will be very powerful indeed!
You need to make sure that everything is in its right place and working well before you launch it to the public. The last thing you want to do is see people getting annoyed and leaving without buying anything.
Click here for my recommended landing page software (and they do have a FREE plan!).