Why Is Artificial Intelligence So Important?


Artificial intelligence is a trending topic in the world of technology and science. The use of AI has been around for decades, but it’s only recently that its potential has been explored. Artificial intelligence could be used to automate tasks, such as driving cars or scheduling meetings; this would free humans up to do more valuable work.

But AI is also being used to perform tasks that are impossible for a computer to handle. When we think of artificial intelligence, what comes to mind? We immediately imagine robots or machines taking over our jobs and lives; this is the most common misconception about AI. In reality, companies are already using artificial intelligence for good – it can help them generate more revenue and improve customer engagement.

The use of natural language processing (NLP) software has become popular in the digital marketing field due to its capability in handling text-based data. This type of AI technology allows computers to read and understand human languages so they could be applied effectively on websites, mobile apps, emails, and chatbots. A lot of companies have started implementing these NLP tools into their B2B marketing campaign.

The use of AI handwriting technology is also driving growth in digital marketing. With the help of this writing software, marketers are able to generate better B2B lead generation campaigns, so they can get more quality traffic delivered to their websites and improve conversion rates.

There are a lot of reasons why companies should consider artificial intelligence in their digital marketing campaigns – it will not only improve ROI but also enhance customer engagement and brand awareness. Read on to find out how advanced AI technologies generate high-quality leads for your business!

How Can AI Help You Generate More Leads for Your Business?

Today, there are numerous tools available to help you generate more leads for your business – you can use email marketing, pay-per-click campaigns, and influencer marketing to name a few. However, artificial intelligence can be a powerful tool in driving quality traffic to your website and improving conversion rates. Here are some reasons why:

Increase web traffic

As mentioned earlier, NLP software has been widely used by digital marketers due to its capability of understanding human languages. In simple terms, this allows computers to read and understand text-based data better. During the process of generating more B2B lead generation opportunities, NLP could be used in analyzing content on websites or blogs to ensure that they are optimized for SEO.

Information extraction is another feature of NLP that benefits marketers a lot when generating more leads. Using this technology, computers can analyze text on a website and generate a summary which will be added as metadata to the site. This means your content will become easier to understand by search engines – in turn improving ranking and search visibility.

AI-generated summaries or information extractions could also be used in email marketing campaigns. Business owners can attach this technology at the end of their emails to create an automatic reply or FAQ; thus providing better customer support without having to hire more staff.

Another way you can use artificial intelligence is through interactive chatbots. Unlike regular chatbots, these AI-powered messaging platforms can generate better leads as they could simulate human conversations using text or voice. Chatbots are capable of engaging web visitors, and their ability to manage multiple requests at the same time will help you improve conversion rates.

Boost social engagement

According to a study by Forrester Research Inc., 73% of B2B marketers allocate more budget for social media marketing compared to other digital marketing channels in 2016.

Unfortunately, not all businesses are achieving successful results from their paid ads on social media sites. Many marketers have already recognized the potential of artificial intelligence to deliver high-quality traffic to their websites through driving higher social media engagement levels. In fact, according to research from Hootsuite and We Are Social, global monthly active users of social media grew by 11.3% in 2017.

This translates to about 1.4 billion monthly active users in the first quarter of 2018 and a total of over 3.8 billion social media users worldwide. This also means that more businesses are taking advantage of paid ads on social sites to promote their products or services.

AI-powered chatbots could be used as customer service representatives for your online business’ profile on Facebook, Twitter, Instagram, Linkedin, Youtube, and other social networking sites. Unlike automated tools, these chatbots are able to understand human conversations better and can help you generate leads from traffic driven by your social marketing campaign.

Generate leads from emails

Did you know that AI-based technology can be used to generate more high-quality B2B lead generation opportunities? According to research done by MMI inc., email marketing’s ROI is higher than any other digital marketing channel with an average of $38 for every dollar spent.

AI technologies could help you improve conversion rates through generating automated replies or company profile summaries, or by providing 24/7 customer service. Because the computer uses information extraction on your website, it understands what your business offers and how these services address a customer’s needs. This means that chatbots are already knowledgeable about your products – in fact, they can even recommend specific solutions. This significantly improves the quality of leads generated by the chatbot, which leads to an increase in conversion rates.

Inbound calls are important for any business, but companies with a limited number of customer service representatives could have difficulty handling all the incoming queries. The good news is that AI-based call routing can be used to communicate with customers and route their inquiries or complaints to your human employees based on priority. This technology frees up more time for customer service staff and allows them to handle more calls effectively.

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Conclusion

As you can see, artificial intelligence certainly has its place in business today – although it is still regarded as an investment by many marketers. You should consider using these technologies soon if you haven’t already because they can definitely help improve the performance of your marketing campaigns and boost sales over the long term.

AI will enable marketers to gain more control over their campaigns and will better the return on investment from these strategies, ultimately contributing to a growth in revenue.

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